Marketing and Communications module

“Even the most brilliant innovation can fail if you don’t know how to market it”. Creating new product or service that could revolutionize your industry is not enough, unless you know how to successfully bring it to the market. Communicate effectively is another key skill that every executive needs to develop in order to effectively deliver his messages.

Designed for marketing executives and managers, the Marketing and Communication module of the Executive Leadership program delivers strategic tools for approaching marketing as a value creation process. Discover how to create competitive, integrated marketing plans that will enable you to take the right products and services to market more profitably. Learn about new digital techniques and the evolution of marketing as a data-driven science. In parallel, explores the communication skills need for leadership and management at a large scale.

Courses are delivered by the leading professionals of the field: Nino Egadze, Marketing director of TBC Bank, Mercy Tembon, Regional director of the World Bank, Natalia Shelegia, Marketing professor at Ilia State Univeristy, Valeria Kadjaia, Sales manager at Japan Tobacco International.

The module will be concluded by a weekend workshop in Gudauri.The cost of tuition is 440 USD. This includes the cost of room and board at Gudauri Marco Polo hotels, class material and coffee breaks.

How to Apply

Applicants must submit the following documents (in English) to This email address is being protected from spambots. You need JavaScript enabled to view it.

  • CV
  • Motivation letter
  • Reference letter from employer or direct supervisor (only for corporate sponsorship) 

Shortlisted candidates will be invited for interviews.

 
Contact Us

For inquiries please contact Ms. Nino Mukhuradze, Academic Programs Coordinator at:

(+995 32) 250 71 77 ext. 102

This email address is being protected from spambots. You need JavaScript enabled to view it.

Marketing and Communication Module Faculty

Mercy Tembon
Nino Egadze
Luciano Gloor
Valeria Kadjaia
Otar Sharikadze
Natalia Shelegia
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CONTACT US

16, Zandukeli St,
0108 Tbilisi,
Georgia

Telephone: (+995 32) 250 71 77
Fax: (+995 32) 299 86 44
Email: info@iset.ge